Spurrier Consulting recommends 62-room Sleep Inn

A feasibility study by Spurrier Consulting recommends a 62-room Sleep Inn & Suites (a Choice Hotels franchise) at the Exit 21 I64 interchange in the Alleghany Highlands.

“We have reviewed the lodging market in Low Moor which included the nearby communities of Covington and Clifton Forge. There is a lack of franchised hotels along this stretch of I64.”

The need for new lodging accommodations in the Alleghany Highlands is further confirmed by a 2017 assessment by VTKnowledgeWorks. This assessment concludes that there is currently a need for an additional 230 rooms of above average or better quality in the region.

The Spurrier Consulting study dates back to 2008-2009.

Need for 230 new rooms identified in the Alleghany Highlands region

More rooms and better rooms needed

A new study prepared by VT KnowledgeWorks for the economic development support organizations in the Alleghany Highlands found that the Alleghany Highlands region’s activities could support over 400 hotel and B&B rooms. Further there are no accommodations along the 50+ mile stretch of Interstate 64 in the Alleghany Highlands region other than in the Covington – Clifton Forge area.

Visitors agree with findings

After an assessment of five lodging accommodations market segments the study has identified a need for additional 230 rooms at the ABOVE AVERAGE or better quality standard. Visitor comments support the conclusion.

The Strategic Services Division of VT KnowledgeWorks (VTKW) provides one-on-one consulting to business, government agencies and their privately funded support organizations, and entrepreneurs throughout Virginia needing confidential strategic planning and business development assistance.

To access and read the executive summary   Click here

For more information contact:

Alleghany Highlands Economic Development Corporation
1000 Dabney Drive, Suite 658
Clifton Forge, VA 24422
info@ahedc.com
tel: (540) 862-0936
www.ahedc.com

Alleghany Highlands Chamber of Commerce & Tourism
110 Mall Road
Covington, VA 24426
info@ahchamber.com
tel: (540) 962-2178
www.ahchamber.com